Case Study -Redesigning TORI for better experience
What to expect :
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1. Tori in a nut-shell
2. Why Redesign ? Business goals - User Goals
3. What is the Big Picture / Ideas ?
- Improving User Experience
- Value added services
- Bringing brand visibility
4.Process - User research to understand the pain points / interviews - Findings / suggestions for improvements
5. Quick concepts - mobile app / website - to be done -
WHAT IS TORI ?
Tori.fi
Online Market Place - Part of Schibsted Media Group, operating in 22 countries and currently employing 7 300 professionals.
In Finland it is known as Tori.fi - most popular online consumer marketplace
2.1 million Finns / month
over 10 million ads in 2017 (increased by 12.5)
Over 8 000 deals / day
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iOS and Android applications accounted for a quarter of all Tori's use. Daily Mobile users - 80,000 people
Facts
1/ 3 users are families with children , middle-income, over 35-year-olds living in a two-person household.
Strong growth was seen in car declarations. most popular categories are still decor and furniture as well as clothing and shoes
Figures
WHY RE-DESIGN ?
GIVEN TASK
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- It´s time to Renew (2009)
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CEO decided to renew their service.
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BUSINESS GOALS
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Building amazing experiences around online market place .
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The consumption of Finns has radically changed and there are several competitors (Facebook/ Etuovi/ Huuto/ sharetribe/)
Daily Active User
• Retain existing users
• Marketing campaign for business
• Partnership with third-party platforms
USERS GOALS
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Understanding user goals and using this understanding to influence design decisions. It involves understanding the information users need for performing their tasks and how they want to feel the experience of using Tori services
WHAT IS THE BIG PICTURE / IDEAS ?
Improving User Experience
Mobile and Web experience
Value added Services
Mobile pay / Other Services
Bringing Brand visibility
Stronger brand presence
Original App & Website Screenshots
PROCESS for the TASK
1.Research
USER Interview
5 Interviews
3 International / 2 Finnish
2 First time user
Age group - 28 - 45 years
2 Female / 3 Male
2.Design Opportunities
Pain points
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Ads are distracting (Can be placed strategically? )*
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The first impression of the website seems - Cluttered / Messy
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Web Version has too much Info / User don´t know which is important ?
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Repeat of the information / No hierarchy of information being arranged
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Inconsistent Look / Feel from Mobile v/s Web version
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Lack of Brand visibility
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Too many Ads gives the feeling of being Fake / Scam
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NO Language Option*
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The mobile app seems much easy to understand / use as compare to the website
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Uploading the items to sell have many steps
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Add to favourite is bit confusing
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In the list view - plenty of white spaces creates visual imbalance
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3.Concept Design
Simple and Clean and Fresh and consistent look!
Suggestions for improvement
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Reducing repetitive or un-necessary information / Ads
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to look stuff by range / Distance , not by municipalities.
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Option to pay using Mobile Pay
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Able to get feedback / ratings from the deal
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See feedback / reference from other buyers*
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Language option*
