
Product, Service and User Experience
Joy of sharing pregnancy experiences
This project aims to find novel and comfortable solutions for healthcare and well-being with a combination of innovative future products and services providing great user experiences: a seamless integration of hardware, software and services.
The objective was to produce research insights, visual presentations, creative wearable product concepts, models and prototypes and even new kinds of business model ideas
The project was done in collaboration with Toshiba Design center in Japan along with Chiba University and Aalto University.

Client /
Toshiba (Japan)
My Role /
Design Research, Concept development, UX / UI
Course work /
8 week - Advance product design
Team -member /
Anton Anala, Yue Hu
Year /
2014

Design brief & Process
Solution for healthcare and well-being with a combination of innovative future products and services providing great user experiences Pregnancy in 2020


Research Analysis
Three emerging themes (Emotional Connection, Sharing Experiences and Understanding Baby's need)

Product development

<Mood board>
<Sketches>
<3D model and 3D Print>
Concept
E-Moi is a combination of product, service and experience

Product
It is a combination of hand-held device with sensors (to measure heart beat for example) and is connected with user’s mobile phone.
Service
The service aspects are linked with information's that are sent and received with medical experts during and after pregnancy.
Experience
The experience aspects is about feeling, and sharing the special moments that the pregnant women goes through for nine months.

UI examples

Flow of usage map


Usage Scenario / Storyboard

